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Comment: Potential MS Tactics (& Strategic drawbacks) (Score 2) 146

by neibwe (#46243997) Attached to: Nokia Turns To Android To Regain Share In Emerging Markets

Short Term:
- Start by making near stock (all Google app.) phone.
- Raise patent licensing fees for all Android phone makers other than MS/Nokia.
- Use cost advantage + internal Exchange/Office interoperability to grow userbase of consumers and businesspeople respectively; make MSNokia _THE_ brand to get for users that concurrently like Android & MS Windows.
- Start user conversions by first running MS apps alongside Google ones and giving incentives {free MS docs, Exchange, web storage, MS Live single sign on.}

Long term:
- Wholesale replacement of all Google apps.
- Integrate maps to gain data collection. Nokia already had mapping dept. that MS bought earlier.
- Bing (Cortana???) voice search for greater user base & data mining.
- Increase MS patent fee on other Android OEMs.
- Sell license to MSNokia "Android" at sweetheart price.
- Use market share to introduce & push new MS specific features/products.

I'd like to imagine there will be heavy growth in augmented reality; the above tactics could ostensibly help MS capture a signfiicant smartphone user base , but strategically may leave market wide open for Apple/Google/Samsung to gain first mover advantage in emergent non-phone continuously/immersively-networked consumer field...
-- The Walter Gretsky quote "skate where the puck's going, not where it's been" would be partially applicable in that case leaving MS playing catchup WRT creating, integrating, and tuning new communication/computing usage modalities. If MS focus must be split between native MS os phone, Nokia Android, and emergent markets; the combinatorial use cases could result in significant user-experience consistency issues along with QA & time-to-market headaches for MSNokia product management.

Any program which runs right is obsolete.