Flash had its time. With HTML 4 & 4.1, there was little support for media and interactive content on websites. So Macromedia (now Adobe) stepped in and provided code which can be embedded within HTML code to allow more robust, interactive and media friendly websites. However, Flash is not an open standard. It is owned by Adobe. Thus the development software is expensive. Fortunately, HTML 5 standard is and open standard. With many of Flash's abilities now integrated into HTML 5, anyone can afford to make robust, interactive and media friendly websites without having to pay for Adobe's flash developer software. Another advantage of HTML 5 is that because of its open standard, it allows seamless transitions among different browsers and platforms as well as less resource overhead than Flash had.