CBC News covered one Saskatoon author's mission to sift the mountain of ore for the gold with what he calls the Immerse or Die challenge.
"Smith reads the book while walking [on a treadmill], trying to stay engaged in the story for 40 minutes. Anything that breaks his immersion, like bad grammar or continuity errors, gets a strike.
After three strikes, he stops the timer, closes the book and posts an article on his website outlining what went wrong." Those books that survive make the hall of fame, and garner the associated promise of quality.
But is the notion of a gatekeeper for indie ebooks even reconcilable with the open market? Many readers don't seem to care if their werebear romance didn't immerse cover-to-cover. So is it a problem when the authors don't care either?