This was already tried with the Tassimo, T Disc, system. Each T disc has a bar code on the label that controls brewing parameters. The new Keurig VUE system is the same, and will fail miserably, simply because it's not compatible with K-cups. What happened was the K-cup patents expired, so Keurig developed a new, patented, cup design. However, K-cups are now patent unencumbered, ubiquitous in the market, and very cheap to produce. With time, you'll see the price of K-cups come down drastically, in response to competition, and this action will cement K-cups as the de facto standard for single serving coffee.
It will parallel that of Microsoft's Surface RT tablets. Think of K-cups as Windows/x86 programs, with the new system being a Windows/arm platform.