For example, the Intel SSDs we use are rated to withstand 100% of the drive's capacity in writes every 24 hours for many years on end. A consumer drive couldn't do that for more than a few weeks, perhaps a month or two.
Every drive tested here has handled over 1000x capacity of writes, which is around 3 years at your benchmark of 100% capacity per day. Every one of those drives is a consumer drive. Some are showing signs of eventually failing, but none has lost one byte of data.
In real-world usage, that means consumer SSDs are easily good for 10 years before write endurance becomes a problem.