It does seem that most people downloading music are true fans of the artists. The RIAA seems to have a closed mind when it comes to P2P file sharing. It does not see the need/desire for quick access to music and even faster promotion through online means.

The RIAA doesn't have to pay one cent for these virtual "employees," i.e., average Americans acting as independent online marketing teams on behalf of various artists, yet it reaps a number of benefits that they might not want to realize. Although, it has come around a bit with the popular iTunes model and other similar companies.

Perhaps the upcoming younger execs of these music corporations will have a better sense of how to "join" P2P technology and not "beat" it.