Ubisoft made the equivalent of a Record Player Juke Box that requires your music player to have a modern equivalent of a telephone line hooked up to it.
When you want to buy some music, you find a retailer, and you buy the product from the store, who issues you a slip of paper with a single use coupon with a code printed on it, or you call up a retailer and order on the phone, then they give you the coupon code to write down after your credit card is charged.
The code allows you to go home, turn on your Juke box. You enter the code, and the Juke box uses your telephone line (modern digital equivalent) to fetch your song.
Because the music recording company is concerned about someone stealing your coupon, or your credit card coming back declined later, Your Juke box is required to make a phone call, every time you want to play a song, just to make sure that the coupon was good and not fraudulently copied or stolen.
One day the Juke box music recording company thought it would be a good idea to pick some preferred "favorite" stores in certain areas that were having a harder time selling the merchandise, so they would offer these stores a discount on the music coupons, and the stores could have a great big sale on their products, as long as they sell enough units directly to ordinary people.
Some other enterprising young chaps caught wind of the sale and ordered a very large amount of music, then brought it to their own stores to sell at a discount.
The music recording companies are very upset, because the discount is hurting their preferred stores in areas where their product can sell at higher prices, so to penalize the young chaps, they have talked with their preferred discount retailers to get a list of the codes purchased and report all their coupons as stolen, so the Juke boxes will not be able to accept them, and all that store's customers will have to bring back the product for a refund.