Can these companies push what they want us to use and succeed in business? My guess would be no; but companies can and do manipulate markets and government regulations in their favor all the time. Is the business at the mercy of the consumer or is the consumer at the mercy of the business?
Maybe AT&T and Verizon will try and make an argument that charging for bandwidth is good for consumers? Maybe high bandwidth is a threat to homeland security in some way?
Microsoft can sue anyone that has a GUI interface for patent infringement or can buy a company that might be a threat. This is kind of what Apple did to them when Microsoft first came out with Windows.
Who know at this point, it will be interesting to see what the future holds!