Well, the no DRM is an important aspect to this too. DRM punishes people who actually pay for content. I'm don't understand why companies keep insisting on using these restrictions. People who steal music, games, software, etc. get it without any restriction. If i buy it from iTunes, i can't use it on Linux, or anywhere other than in iTunes or on an ipod. It's stupid.
I'll continue to buy cd's and rip them myself instead.
Stop punishing your PAYING CUSTOMERS, or maybe we won't pay anymore.
TMBG has gotten it right, good for them.