The only kinds of ads most people would look at as "acceptable" are the very types of ads most advertisers and indeed, most people looking to profit from ad revenue, would rather not serve. Why? Because there's a low return proposition on them, and they can't really mine for data (which is even more valuable than actual click-throughs) with them.
Most people, given a choice, don't WANT pop ups, pop unders, video ads, flash ads, tracking, etc. But ad networks and content providers have such a hard-on for The Quick Easy Buck, that they don't want to serve anything else.
So, what we get are ad delivery systems that, over time, grow more and more intrusive.
And, on the other end of the arms race, we have ad blockers that grow ever more elaborate.
Now, were that the extent of it, the end users would win, eventually. As a maximal number of people would eventually migrate to ad-blocking.
But now we're seeing this sort of tracking and ad crap BUILT RIGHT INTO THE OS AND APPS from the get-go. Sure "most" of it, you can opt out of (or just forego the use of). But the actions required for circumventing these hard-coded methods become ever more esoteric and obtuse. Shutting more and more people out, while stealing more screen real-estate, more time, more bandwidth, and more peace of mind from people.
The ad-driven, metrics/telemetry-driven consumer spying industry is a blight upon the Internet and needs to die. Unfortunately, it's like a hydra on steroids.