Yet, the science around sales and marketing is far more useful than any physical science.
Sales and marketing is a basic function of all life. Animals broadcast themselves to find mates. You sell yourself when making social connections, as you are doing right now when you comment on these boards.
The knowledge within the article is going to be more rewarding to you than what you'll find in any physics journal.
It is only the most douchey, self-hating libertarian that feels they are above the role of sales and marketing that is fundamental to life. Those guys are complete losers, and completely happy about being losers. You'll find it a lot within outcast subcultures, such as nerds.
Compare this to more socially dominant alpha groups, such as fashionistas, where they actually closely follow news reports on which supermodel received which advertising campaign.
They do that because they understand that advertising and marketing represents a basic purpose of life.
Meanwhile, nerdy libertarians absolutely hate advertising themselves, because they think they're deserve social status without sales and marketing to go along with it.
The real world ramifications of the nerds hatred of sales and marketing including losing funding for the sciences, such as when the Superconducting Supercollider was canceled back in the 90's because scientists just couldn't kiss politician ass. They just simply couldn't do it.
If you nerds had any social IQ whatsoever, (instead of just sitting around being awesome by yourselves, because you're obviously so awesome!), you would be absolutely following articles like these.