That's strange because I got the exact opposite reaction from my friends, family and customers. Ordinary Joes could barely tell the difference between Windows XP and Windows 7. They both have tiny little icons, a round Windows logo in the lower left corner, and a big empty screen in the middle. But windows 8 really jumps out to them. Average people, and I'm talking 5-year-olds, non-techie college kids, cashiers, bank tellers, etc. seem to think that Win8 is intuitive, natural, easy to use, and some have even called it sexy. Granted, I haven't shown my BUILD tablet to thousands of people yet, just a handful.