If people really don't like paying $9 then they will find alternatives. How much carpooling is found on the bridge? If you charge $20/car to cross the bridge people will find a way "to not have to drive." If you charge enough, people will walk. This is a good thing. People get exercise and we get less traffic. There is a break-even point. I think NYC should keep increasing it. Let the extra money go anywhere. It's still revenue for NYC that they wouldn't have otherwise. America has to start punishing drivers. As a driver myself, I welcome the punishment. It would make me decrease my driving.