Or Nissan Motor Company Ltd invokes the right for "Nissan" to be forgotten for just long enough to affect Nissan Computer's business to the extent that it goes out of business and/or agrees to sell the domain name to the automotive company.
That's not how Right to be Forgotten works.
Right to be Forgotten is an application of traditional meatspace record-keeping. Remember how in many places, after you've been convicted, after so many years that conviction is no longer on the books?
Or take your credit history - it only covers the past 7 years with older records, including things like bankruptcies and all that simply "forgotten" and expunged.
Right to be Forgotten is just like that.
First, it does not delete anything - it cannot. It merely breaks the link between a search term and the link it would point to.
Let's say you went to jail a decade ago and served your time and are completely free. You've lived a virtuous life since then, and a criminal record check would basically show you to be clean because your crime was wiped off the books. But a site archiving imprisonment records still lists you as being in prison. Right to be forgotten means you can break a link between your name and that site - you've done your time, and the state considers you to be clean and you can pass a criminal records check. But then an employer Googles you and sees that you were in jail. Is that fair? By law you did pass and such ancient history should be wiped. But the site showing the information has done no wrong either, so it would be bad to demand that they remove the information.
Or say you declared bankruptcy a decade ago. Since employers are doing credit history checks now, your bankruptcy is no longer shown to them for several years. But if they Google you, because some site archived news like that, you show up.
That's what right to be forgotten is all about. It only applies to individuals and only when the legal limit for such news has expired and is no longer relevant. So if you have a bankruptcy in the past 7 years, you can't invoke right to be forgotten to remove it off the internet - it's still relevant after all.
Or think of it another way - without right to be forgotten, a bunch of children are going to learn the hard way about the repercussions of their indiscretions. After all, in most jurisdictions, once you turn 18, your record is wiped and you start afresh - this includes any run-ins with the law (unless you were tried as an adult). Well, right to be forgotten lets you break all the links between the bad stuff you did as a adolescent teen and also start afresh