'Gamer' isn't just a dated demographic label that most people increasingly prefer not to use. Gamers are over. That's why they’re so mad.
This is in particular a contradiction. If Gamers are over then why do a portion of those PC Gamer Enthusiasts continue to buy Intel's processors for a premium which happens to pay for the advertising?
I'd want to have an intellectual discussion on this, but both sides have had it and are at the point of being stupid so that's not going to happen.