It depends on whether they plan to use this feature to sell more TVs.
Merely allowing the site to be accessed through the product features is not commercial by itself, but if the links are included by default in a prominent place (and we know they will), that counts as product placement and branding; and it can definitely be considered a commercial purpose - people pay money to that kind of placement.
I'm not saying that this interpretation is necessarily wrong, but... it's quite wide in scope. It seems like you are saying that not only would hosting NC content on a site with ads be disallowed, but that merely prominently linking to such content from a site with ads would be disallowed, as would any advertising for any commercial software or hardware which implied that NC content could be accessed.
Furthermore, the suggestion that if some people sometimes pay for a particular activity, then all instances of that activity must be commercial in nature -- wow, now that has some implications!
This is exactly the problem with "NC". To you, this is "clear commercial use". Is it because a big company is involved? Two companies? We assume money is changing hands, but... maybe it's not. The license says "primarily intended for or directed toward commercial advantage or private monetary compensation". What if the money goes towards "supporting the community"? What exactly is "commercial advantage" in this context? I'd have to ask a lawyer, and... unless I was paying them to advise on a specific case, I doubt they'd actually give a straight answer.
Overall, "noncommercial" licenses are problematic and should be avoided. I understand the intention, but it's hard to make a license that actually gets there.
I don't think it's size, exactly. The Boston urban area has roughly the same population as the Houston metro area (about 4 million), and we've got the 250MB data cap. And we even have (some) competition -- some of the richer suburbs have Verizon FiOS, and many neighborhoods (like mine) offer RCN (which, in my experience, is both faster and cheaper, but also more prone to outages).
Back in the 1990s, I helped run one of several mirrors for CDDB. When the company suddenly took a proprietary turn, they shut all of those down. They sent message promising to give some sort of reward to everyone who had run a mirror, but nothing ever showed up.
I guess a couple of million would probably make it up....
In seriousness, this was an early wakeup call about contributing to "community" projects without clear licenses for submitted data. And here I will put in a plug for FreeDB, which forked the original and continues to run it in an open way, with submissions under the GPL. http://www.freedb.org/en/about...
Whom computers would destroy, they must first drive mad.