It depends on whether they plan to use this feature to sell more TVs.
Merely allowing the site to be accessed through the product features is not commercial by itself, but if the links are included by default in a prominent place (and we know they will), that counts as product placement and branding; and it can definitely be considered a commercial purpose - people pay money to that kind of placement.
I'm not saying that this interpretation is necessarily wrong, but... it's quite wide in scope. It seems like you are saying that not only would hosting NC content on a site with ads be disallowed, but that merely prominently linking to such content from a site with ads would be disallowed, as would any advertising for any commercial software or hardware which implied that NC content could be accessed.
Furthermore, the suggestion that if some people sometimes pay for a particular activity, then all instances of that activity must be commercial in nature -- wow, now that has some implications!