Along with all the other fine comments taking a shot at the linked article "Cord Cutting Fantasies", I too have something small to add...
[...] to maintain their current revenues.
The tone I read in the argument contends that the content providers are necessarily entitled to have the revenues they do. I dispute that presumtion. I think the revenues of some of the content providers is higher than it rightfully should be because of collusion and other illegitimate market powers certain providers have.
I cancelled my cable TV some months ago when the "introductory rate" ran out. (I was no longer a new customer but rather just a loyal on, so apparently I didn't deserve to receive any special consideration anymore.) The expiration of the discounts put my bill at a level that I was not willing to pay.
Open letter to Charter Communications: When you can offer me a la carte on the channels I want, then you may call to solicit me about adding services. Until then, I'll pay my internet bill and stop f-ing calling, because I often work swing shift.