So what is fair about penalising someone for using something in the past that would just go to waste if it wasn't used? You can't save up cell time on a tower to be used later. You either use it when it is available or it is gone.
As for these so called data hogs they aren't. This is the Sprint CEO using emotive words to get you to buy into his attempt to con you which appears to have succeeded.
If the unlimited data users were being given priority then you would have a valid complaint but they are not. They were being given a equal share to airtime compared to everyone else trying to use the system at the same time. Now they are being discriminated against.
They paid to be able to send/request data whenever they want regardless of how much other data they have sent in the month on a equal basis to every other user attempting to send at the same time.
The Sprint CEO is rewarding the cheap skates that didn't shell out for a unlimited plan.