I hope this brings down the cost of LEDs in general, and in particular SmartBulbs. I recently replaced most of my bulbs with white EasyBulbs (which are RF enabled, dimable and color temperature adjustable), and they are awesome, but I really want the RGBW bulbs to come down in price so that I can use those instead. Being able to dim and adjust the color temperature is cool, but being able to adjust the hue throughout my home would be spectacular.
The problem with current mainstream LED bulbs is that they are expensive and do absolutely nothing more that the bulbs they replace. There is little incentive to switch. But SmartBulbs could change all that. I'm very surprised they haven't caught on. Adding a RF chip can't cost much more than the LED chips themselves, so it should almost come by default.