I believe you're completely missing the point. There is a reason these elite players are getting paid more in a year than most people make in their lifetime. Sure the owners and fans want their team to win, but the sport is really for entertainment purposes. These players are on a different level than your typical person because no one cares if a player from the local intramural team has an affair. Look at US soccer where the national interest isn't that high and then note that there is a chance that I make more than some of the players on the team. Popular sport have created a scarce commodity and have driven up the cost of the sport from tickets to merchandise to advertising. If he doesn't like the attention he should give up his paycheck, go play for a no name team and then find a side job to try and pay the bills.