Slashdot

Demographics (Score:5, Interesting)
by Kombat (93720) on 9:35 Tuesday 30 March 2004 (#8715817)
(http://kombat.org/)
Then again I wonder if they are producing this crap for girls KNOWING guys are watching less.

You've unknowingly hit on a very fascinating sub-world of advertising, the "target demographic." If you want to know who the networks think are watching, then pay attention to the commercials. This is actually one of my morbid curiosities. I sometimes get a kick out of flipping to some outrageous, twisted show, just to see the commercials and see who the network thinks is watching. Sometimes its funny, sometimes its scary.

For example. What kind of commercials do you see during "The Apprentice?" I would think that a show like that would appeal to men, so I would expect to see manly commercials. Yet if you notice, you'll see that there are a surprisingly high number of commercials for feminine hygiene products, cleaning products (whose commercials always feature women, exclusively, by the way - so much for equal contributions in the home and eliminating stereotypes, eh? Where are the men in those commercials? At work? Is that what we're supposed to conclude?), and vaccuum cleaners.

Now flip over to SpikeTV. I guarantee you'll never see a maxipad commercial there. :) However, you do notice some other disturbing things. Pay attention during the "Power Block" on Spike. Of course, you see commercials for car products, tools, and whatever, but notice the way the commercials are pitched. Lots of special effects, shouting, and flashing lights. The same type of visual stimulation you'd use to capture a child's attention, or people with short attention spans and stunted maturity. Even more disturbingly, you see an unusually high concentration of commercials for credit counseling. Apparently, SpikeTV thinks its viewers are young, poor, hyperactive males with little earning power. In order to afford the expensive "car-toys" on their shows and commercials, they offer them credit and bankruptcy help. Hmm. And we wonder why the country's average personal debt load is so frighteningly high. They are pushing a culture of borrowing and short term vision for immediate gratification.

Finally, one last, even more revealing example. I was home sick from work the other day, and had the TV on. To entertain my little voyeuristic interest, I had it on FOX for a while. Examining FOX's target demographic is among the most easiest, funniest, and scariest, all rolled into one. You can immediately tell that FOX caters to the heavily conservative, religious audience, with low income and a very gossipy nature. The shows they run during the daytime are trashy talk shows and court "reality" shows with lots of yelling. The commercials are even more revealing. Lawyers come on once or twice every commercial break asking if you've been injured. Apparently, if you've been hurt, even through your own stupid fault, they'll find someone else to blame (and, of course, to sue).

Scads of credit counseling/consolidation commercials. Lots of ads pitching trade school or diploma programs. Apparently, the demographic that is home during the weekdays, watching FOX is poor, uneducated, conservative, voyueristic, and looking to get rich quick.

I don't do it often, but when I do watch TV, I enjoy trying to read between the lines and see what networks and advertisers really think of their viewers. It can be quite enlightening.