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maf54 writes: Is the iPod cool factor warming up?: The iPod market is saturated, and the cool factor is warming up considerably as guys in business suits finally adopt the technology. Real competition from other manufacturers is on the way, promising players with better features at lower prices. Sure, the iPod market share is still in the high 80s, down from the mid-90s a few years ago, but maybe Apple won't sit on its laurels like it has in the past. It'll be interesting to watch.