The impression I got from the nissan.com story was that he tried to make a quick buck (when asked for a price, he said "I don't know, $15 million?") and when he realized that made him look bad he turned it around into a victim story.
Don't get me wrong, that doesn't excuse Nissan Motors' behavior. I was considering buying a Nissan Murano in 2005, and chose another brand specifically because of the nissan.com debacle. My wife emailed a copy of the vehicle we purchased instead to their customer service department with an explanation.