The article continues, "...the invention has the potential to evaluate drivers' physiological data, including heart rate, blood pressure and electrocardiogram signals, which could be recorded from steering wheel sensors."
Imagine a world where you are denied employment or credit based on the information obtained from your car and sold by your insurer. Imagine a world where your insurer predicts how you may act or react in the future. Imagine your personal physiological information in Allstate's hands.
Good hands, indeed, right? What could possibly go wrong?