The thing is, a year or two ago, I would have bought one. Until recently, I ran Ubuntu as my primary desktop since Dapper (before that, I was a RedHat person), so you would think I would be part of the primary target group. But, if my own feelings are in any way indicative, this is going to be a very tough sell. Even I gave up hope for Ubuntu (and linux) after numerous annoyances and bugs...things were getting worse each year, not better.
- The Ubuntu One annoyance started it for me.
- The Gnome 3 fiasco. "We just don't care what our users think. If we build it, they will come. Oh, wait, don't leave... Come back!" Nope, we're gone.
- The Unity fiasco. Worse than Windows 8. Really. (OK, I'll be honest: I haven't used Windows 8. It could be just as bad. But it's bad.)
- The Amazon search fiasco. Wow. Privacy, anyone?
- The ongoing hostility toward anything closed being available on linux (because god forbid we users actually have a choice).
Given the last two items, why would a nerd who is protesting Apple's closed system ever want to choose Ubuntu?
Nerds like to tinker. We pride ourselves on it. But we also pride ourselves on using the best tool for the job. That is no longer Ubuntu.
Ubuntu is completely misreading their market.
My switch: I have been using Win 7 for about 6 months now, and I love it. There are also smaller smaller things that I didn't even notice were wrong until I switched: When transferring large files on my network with NFS, I always got random Nautilus crashes from time to time. I just assumed it was my router or something, and never really had time to look into it. I lived with it. No such issues with Windows 7 shares. Dragging and dropping large folders from one computer to another has never been easier for me. I could kick myself for being so stubborn that I didn't switch sooner.