So in order for a website to remain free for the users use, they will need to post more advertisements to make up for it.
If you don't like advertising on you favorite site. Then you better find them a business model where they can keep running (as it isn't free for them) and feed their family's. Otherwise just suck it up as the cost of having free access to their data.
If they can't 'feed their families' on the income of their website, and they don't wan't to add a subscription tier to the site, maybe they should get actual jobs.