>The Apple watch presents no threat to such Swiss watches, any more than a Tesla
>car presents a threat to Porsche.
The fact that the Tesla Model S 85D is about the same price, but is actually quicker than a porsche, tells me Tesla is capable of being a real threat to Porsche, in some model categories now, and potentially all model categories in the near future.
>Me, I think the Apple watch is interesting but it is ten times more expensive than it should be
So are swiss 'luxury' watches. The people who plonk down $5k on a mechanical watch over a quartz aren't going to blink at $349 for a status symbol that's also very useful. Let alone those walking round with $30k timepieces.
>and is not waterproof, and these two facts mean I will never ever own one.
That is a big issue for me, as is the 18h battery life. What good is having your payment system and your hotel key built into the watch if the watch is dead by the time you pay your bill for dinner or return to the hotel at night?
The other issue is planned obsolescence. I can't imagine the level of douchebaggery required to plonk down $10k on a piece of tech that will be obsolete in a year's time. Apple has to at least maintain the form factor and offer upgrades down the line, which so far they haven't stated will be possible.