I disagree: the Model S was the right car to do first. All electric cars before it were simply crap. Worthless, horrible rides that only a hippie would drive. Yech. The Tesla is fine for many uses, and the main thing is: it's overpriced in a market where it's normal to be overpriced; it's overweight in a market where it's fine to be overweight (the S class was 3 tons not that long ago). It's a nice car, nicer than a Camry, where instead of the refinement of a luxury car for the price difference, you get the novelty of an electric car. And at that price range, you probably also have a gas car (or if not, you can rent one as needed).
Electric car tech simply isn't ready yet for low-margin vehicles. High margin cars, where intangible value is a big part of price, they work fine. It makes perfect sense to me to start there, and gradually come downmarket as they get the hang of it.
Also, most US families have 2+ cars, so one short range car isn't a problem I don't, so I'm skipping the Model S for now, but I'd love a similar car with a 50 HP gas generator under the hood. It doesn't need to provide enough power to run on, just enough to recharge given a few hours in the parking lot. None of this fancy, sure-to-break, parallel hybrid nonsense, but the great "fixie" Tesla drivetrain with a purely separate generator so I can recharge using gasoline as needed.