Sounds like a dead-end street to me. There's a significant market out there (casual, rather than die-hard gamers) that doesn't want to spend hundreds or even thousands of dollars to upgrade their systems to maximize the gaming experience (or to be able to play the newest games at all.) A parent who just spent $1000 on a stock Costco computer, for example, is not going to hand their kid another five hundred bucks so he can optimize it to play Half Life 2.
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