Huge bucks spent to prevent states from requiring labeling. A great example is the coalition of the unwilling against California prop 37:
As I've written upthread, I would be fine with GMO if a) I were able to be aware of which products feature it so I can study the literature, b) Decide whether to do business with the dickheads indirectly and most importantly, c) Balance the legal power of the patent holders versus everyone else.
I don't suggest punishing Monsanto or anyone else for designing, building and selling a product. Unlike nearly every other business in the marketplace, Monsanto executives are uniquely interested in *preventing* people from knowing whether their product is part of the consumer end product. My only interest merely to be informed. The idea that fully informing purchasers of food products is "punishment" is very instructive.
I flatly disagree with the assertion that it is "punishment" to require that the marketplace be fully informed, and assert that it's a genuine privilege to block the flow of information that would otherwise be used to fully inform consumer decisionmaking.
I hear executives and PR flacks endlessly bleating about "the free market" but spend big money preventing exactly the information flow that makes the market "free". This is true for Monsanto, it's true for bankers and for many other industries that tend to externalize costs (environmental, health, systemic financial risk, etc.). My wife and I live conservatively to minimize our contribution to the power of these people.