Almost exactly one year ago, Facebook laid out its vision for the future of News Feed. Facebook spent months refining its new design, which touted huge photos, a dynamic navigation bar, and Tumblr-esque profile photos. The company rolled out its new design to a fraction of its billion users, and then called the whole thing off. Users hated the new design. So for its next News Feed, Facebook went back to square one. Today the social network is unveiling its latest design for News Feed, which takes learnings from its failed trial and applies them to a familiar but fresh design that it plans to roll out globally over the next few weeks. The new News Feed looks almost exactly like Facebook's mobile News Feed, bearing new iconography, bigger photos, new fonts (Helvetica and Arial), and story cards. The design ditches the prominent drop-down menu of feeds Facebook championed in its designs last March, and sticks them back in the left sidebar. In other words, Facebook's dreams about turning your News Feed into a newspaper of RSS-like feeds are officially over. News feeds like "All Friends," "Groups," and "Photos" have been removed entirely.
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