Instant gratification is not worth a $30 surcharge.
I would be willing to pay extra sometimes for instant gratification(not $40 for a $10 cable, but maybe $20), but not for an inferior product.
I'm finding it harder and harder to pull off the purchase at a local Walmart/Target/Lowes/Home Depot/Etc. for anything priced over $50. I've bought so much cheap ass China made crap from those stores that breaks within a year or two.
I Like ratings. If those stores would allow me to see their ratings(App?), I might pay a little bit extra on the weekend for a must have, but do Not sell me crap. Afraid of the Ratings, then do not sell the crap.