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"Once consumers choose a broadband provider, they face high switching costs that include early-termination fees and equipment rental fees," Wheeler said in a speech today. Wheeler didn't specifically say what the FCC will do (if anything) to change that, but said the answer is to help facilitate more true competition: "If those disincentives to competition weren’t enough, the media is full of stories of consumers’ struggles to get ISPs to allow them to drop service.""
During this time period, Steve Ballmer was head of the Systems Division, and he paid a visit to the Windows team to see what they were up to, as is the wont of many executives. When they showed him the Ctrl+Alt+Del feature, he nodded thoughtfully and added, "This is nice, but I don't like the text of the message. It doesn't sound right to me."
Ballmer went back to his office, changed the text and e-mailed it back to the team a few days later; the rest is history. Steve's idea for what the screen should say was so good that the text went directly into Windows very close to its original form."