"A promotional video suggests several uses for the device, including using it to securely share Internet access with family and friends, or to stream live audio from sports games that are blocked in a specific region. "
First off, this is great project, but their promotional video makes me a bit upset with this company... Encouraging people to use this to get around blocks to allow streaming of their favorite sports game is just wrong, the service does not currently have bandwidth to even realistically do that, especially not for a massive amount of people to go out purchasing this device for that reason!
They are basically saying we are going to sell our devices by abusing a free network so we can make profits while carelessly screwing over the reporters that need their anonymity, people who's governments put such tight restrictions on their internet use, allowing the NSA to continue on their rapid spying technologies, and on and on!!!
Now if they sold these devices and claimed they were going to donate a sizable amount of bandwidth based on sales, or better yet make an easy to integrate feature that allows users to share their own bandwidth with the TOR network, then I would not feel so negative towards their promotional video's advertising high-bandwidth consumption such as a sports game!