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1. The existing high-profile customer base across industry domains which demonstrate high-availability, security, scalability and all the other attributes that organizations look for when choosing a database
2. Vendor lock-in due to the myriad Oracle-owner applications that are strewn across an organization's IT landscape
3. IT implementers who keep pushing technologies offered by the big-ticket ERP vendors such as SAP and Oracle
4. The technical support that Oracle provides for its installations
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