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Because a bad update on the phone won't cause a high speed fiery wreck.
"Oh crap, my battery's exploded and my smartphone's caught fire!" *throws phone*
Get off my lawn. Clean up those eggs and toilet rolls.
It was only a few months later when I googled that error purely on a whim I found it was a firmware issue... God the rigmarole I had to go through on their support forums with a (admitedly awesome and helpful) support guy to get a new version of the firmware for the drive... Gargh.
To the drive's credit, a couple of years later and it's still humming along. I just wish it hadn't been so damn hard to get that firmware upgrade.