If anything, this is more evidence of the imminent death of optical media(at least as we know them).
When everyone had CD drives it was generally easy to use a disc from one location in another.
Then some people got DVD discs, and for a while there were a lot of people who didn't have a DVD drive. If you brought a DVD from one place to another there was no guarantee you'd be able to use it.
Then we got to a point when most people had DVD drives, and it was generally easy to take a DVD from one place to another again.
Then there were multiple popular DVD formats(DVD-R, DVD-RW, DVD-R DL, DVD+R, DVD+RW, DVD+R DL), and it wasn't necessarily easy to take your data from your house to your friend's house.
Then there were HD-DVD and Blu-Ray.
Now there will be holographic discs.
A few years from now there will be another incompatible format that promises to hold exponentially more.
And it could happen again and again and again.
Incompatible formats, lack of portability, lack of rewritability, fragility, and overall inconvenience in terms of storage are what are putting an end to optical media.