Wrong. Just patently wrong. People care about safety after a host of different attributes, such as: convenience, sex appeal, price, social status, etc...
People don't buy Apple products because they're safe, but because they fit into one of the above mentioned categories. Who would purposely purchase shackles when presented with a "shackle-free" alternative, ninety-nine percent of the (American?) population.*
My favorite science teacher in school told me this, "Life is lazy". Everything wants to do the least amount of work possible. Why would people be any different. I'm not excusing this behavior, just illuminating the cause. Like I tell my students, "If you strive to fit in, you're aiming for the bottom. Be better."
Now, if you had said, "Most people don't really care about being free. They'd rather do the "popular" thing", then I would be inclined to agree with you.
We (people in general) have become "fat and happy" and don't want to be hassled with the responsibility of making our own decisions. "The only thing necessary for the triumph of evil is for good men to do nothing." -Edmund Burke
"Do not go gentle into that good night" -Dylan Thomas
All great minds have railed against the "popular opinion". Why? Because as a people, humans are notoriously unreliable at making good decisions. As individuals, we have made magnificent strides in science, art, literature, etc...
Please, consciously decide against the tyranny of corporate control. They will never have your best interests at heart.
*I can only speak from an American point of view.