The utilities are sticking their heads in the sand and trying to pretend that technology won't move forward. In some places they are trying to add an interconnect fee for those with solar panels that's as large as my electricity bill. They also are requiring solar panel inverters to stop working entirely when the grid goes down, instead of just providing power for the house and still leaving the grid upstream unenergized. All this, and the price of electricity keeps going up. And they expect people won't move forward with batteries as technology improves?
Disconnecting from the grid entirely is large investment: people need a large solar array, several days worth of batteries, and probably smart appliances (mainly air conditioners and refrigerators). Or the utilities can make money helping to create a lower-investment intermediate option: staying connected to the grid with a smaller solar array and half a day worth of batteries which both help the utility with load balancing and can keep the house powered when the grid goes down. If they do this right, they will be able to remotely control when the system is storing energy or sending it to the grid, which probably means it's in their best interest if they write the software and maybe even make and sell (and install?) the hardware.
Plus, they can provide monitoring services and, if they want to really diversify, insurance services or financing options. Otherwise, as more people abandon the grid, it will become more expensive per person to maintain it, creating a downward spiral of grid usage.