Except it isn't Google's business plan. Google sells advertising targeting to ad companies. Verizon is selling your data to data mining companies. Google would never sell your data because it's their core business to be the keepers of that data so they can sell targeted ads. Not that Google is altruistic, just that they are themselves the data miners so they are not going to share.
Google offers free services to compensate. Services people tend to find pretty valuable such as Android, Gmail and Search.
Verizon is going to offer "discounts for shopping, travel and dining" read: coupons (ie more advertising).
Verizon is going to "anonymize" your data and sell it to anyone and everyone willing to pay.
I see the exchange of value in one business plan, and not the other.
Verizon is offering more than just the points. Your asymmetrical FIOS connection gets upgraded to symmetrical based on your download speed if you sign up. My 150/65 got upgraded to 150/150 and speedtest.net shows it is actually hitting 152/164 consistently. I'll take it, especially considering they could probably have sold the data with no compensation.