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The Almighty Buck

Could Amazon Reviews Be Corrupt? 201

adeelarshad82 writes "In the first academic study of its kind, Trevor Pinch, Cornell University professor of sociology and of science and technology studies, independently surveyed 166 of Amazon's top 1,000 reviewers, examining everything from demographics to motives. What he discovered was 85 percent of those surveyed had been approached with free merchandise from authors, agents or publishers. Amazon is encouraging reviewers to receive free products through Amazon Vine, an invitation-only program in which the top 1,000 reviewers are offered a catalog of free products to review. John Dvorak puts up an argument which hints that some of these Amazon reviews may be corrupt."

"Survey says..." -- Richard Dawson, weenie, on "Family Feud"