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Most Readers Don't Like Customized News 107

An anonymous reader writes "Despite the push by organizations such as Google and Yahoo!, a recent study found not everyone is a fan of web-based customization for news. The researchers defined customization as when the user gets to choose specific topics to read on a daily basis. Instead, some prefer personalization. This is when the system chooses content based on a reader's past choices. 'The obvious assumption is people would like more control over what they read,' Sundar said. 'We found when it came to evaluating new stories and quality of content, customization was the preferred method for power users. If you were not a power user, you wanted the system to tailor the news for you.'"

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