After reading the article, I found nothing new that I hadn't already learned by reading the books and papers already out by other authors like Edward Castronova and Nick Yee. I wish someone would focus less on explaining the what the concept is about and more on some actual case studies instead. In theory it sounds interesting, but who is getting it to work and what did they do?
But this is only a problem because gas is so cheap in the US. If gas was taxed properly to support infrastructure, public transportation and research on alternatives instead of subsidising it. Gas in Sweden is roughly twice as expensive compared to California.
I made these up of course, but to your average user, that's exactly what they'll see when they see:
What browser do you think they will choose? Hmmmm?
I want Swallow! Bring it to Mac too!