I use Ubuntu because out of the box, it has the best looking console. I like the excellent readability of font it uses, and i like the how the color scheme works really we ll with vi's syntax highlighting. To me the console is genius.
I don't really like unity, it changes things up, yet offers no new innovations, or no new features, or anything compelling from the user experience point of view. Theres nothing in unity that has grown on me. There is nothing i really like, or hate for that matter.
Mr. Shuttleworth says its a forward looking change that in the future the desktop won't exist and unity will be running on whatever replaces it. It seems there is currently no shortage of OS options in the sub desktop category, and Ubuntu will be the late entry to this market which is already pretty cut throat. His argument seems pretty absurd. To have a chance be significant in that market it would need to have some significant innovation, but its just a coat of paint over some stale features that aren't even new to the desktop. Unity is pretentious and I'm embarrass to use it. It just feels dirty.