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Theft is a little more complex; by definition, applies to "stealing", but specifically that of property.
At least according to the arguments that always show up here, "stealing" requires something physical. More to the point, someone who KNOWS this is public domain could use it safely. If they get sued for copyright infringement, they can fight it and (one hopes) win, since the copyright they're violating isn't valid.
Of course, you can negotiate things when you're selling to them, but make sure to watch for things like that.
Not liking Apple is fine by me (I like them, but to each his/her own)....but there definitely is an iTunes for movies, as pointed out, it's called iTunes.
Unless you're indicating that he should have some basic grasp of what assembly is, I'd say learning assembly (much less acquiring a "strong grounding" in it) is not necessary; if you need it for a job, they'll expect you to acquire it on the job.