The vast majority of those interested in programming these days try to go into game building
I don't think that's the case. Everywhere I've worked there's been a demand for programmers and a dearth of qualified applicants. The typical explanation I hear is that non-game industry jobs pay better. Though for my (very casual) observation that's only true at the entry level.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. -- Sinclair Lewis