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Maybe have a first boot installer that lets people choose which of the Lenovo and 3rd party programs to install defaulting to none.
I have wanted something like that for a long time. Create an image which contains just the OS and the manufacturer-specific drivers, and then put an option to install all the other crap.
On Windows startup, you would get: "Thanks for purchasing a Lenovo product! As an option, we offer you a free selection of additional software. This includes: blah blah blah. Would you like to install this software?" [Yes] [No] [Ask Me Later]
To the contrary, I love bloatware because it means other people are subsidizing my PC that I'm going to be installing a fresh OS upon receiving anyway.
Even the OEM recovery media (that comes on a DVD or that you have to recreate yourself with an included tool) contains the same crapware. So you would need to buy a separate Windows copy for that purpose, increasing the total cost.