The "Security Industry" makes money for the shareholders selling "stuff". Any time they see a problem, they will treat it as an opportunity to sell more stuff, since that is how they make money. If the problem is because the customer has already bought too much stuff, they will still try to sell the customer more stuff since THAT IS WHAT THEY DO.
This requires real effort on the part of the company paying for all this: They need to recognize that the "Security Industry" and their shiny, happy sales droids are just parasites ripping off the public with the "latest and greatest security stuff that will really protect you this time I promise not like all the other times, I really really mean it THIS time!".
They really need to understand that the RIGHT way to GET Security is to design it in, have the right people building and managing it and proper oversight over all of it. To do that you have to treat it as a profession and a core part of what the company does, not as a "service" or "product" that can be "bought in" or "outsourced" to a low bidder.
Security needs to be treated as a profession in any company with a significant cyber presence, just like the accounting them, the legal team and the core business functions. Pretending it's "just something that we can buy from a vendor" is short sighted and ignorant.