Yes, by Robert Heinlein. My first thought was a scene from that, or maybe it was another story, I don't remember - but the character D.D. Harriman walks into a Pepsi exec's office with a Coke logo pinned to his suit (I'm sure the companies weren't mentioned by name, but that was the idea). The exec is pissed about it, Harriman says from the distance from me to you, this button is the exact size of the full moon. I just came from there - they've got a great plan to write their logo across the face of the moon. The exec - that's outrageous! Harriman - yes, a travesty - we've got to stop it, but I just need some more money to get this ship launched - if I get there first, then it won't happen. And, of course, Harriman does the same thing the other way around, extorting every dime he can.
Anyway, it's a fun story - very interesting to see real life creep up on it!